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We Are…

  • …futurists
  • …observers
  • …entrepreneurs
  • …brand builders
  • …mathematicians
  • …storytellers
  • …artists
  • …designers
  • …scientists

As an innovation consulting firm, Lodestone Innovation brings diverse expertise and global
perspectives from successful business leaders across the innovation process.
Experience leads to better solutions.

Why Us? It’s not just because we’re nice.

The Road is Hard.

Innovation that turns investments into meaningful returns takes hardwork and disciplined thinking. We focus on developing products and services that can create powerful brand platforms that create growth time and again.

We Know The Way

Everything we do and how we think is through the eyes of leaders who’ve run businesses before. We’ve seen the potholes, pitfalls, and obstacles. We’ll help you avoid them and be on your way quickly.

You Take the Wheel

There’s a unique set of skills required to drive the entire innovation journey. It’s more than just reading a map. We come not just to help steer the process, but to coach and teach the skills to take over and drive the machine yourselves

Oleta Lane Salyards
Brand Strategy & Insights - StartUp & Nonprofit
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Oleta Lane Salyards

Brand Strategy & Insights - StartUp & Nonprofit

As the Founder and CEO of Lodestone Innovation, Oleta has built a seasoned team that supports a wide range of clients through unique challenges. With expertise drawn from diverse fields such as startups, nonprofits, and Fortune 500 industries, Oleta's leadership leverages deep experience across marketing and operations. She is a visionary thinker, crafting strategic plans that harness multi-dimensional insights for building business and platforms in new white spaces. Oleta builds the team and foundation for better ideas, solutions and growth across businesses and sectors, including CPG, Food & Beverage, Banking, Sports, and Nonprofit. P&G – Kellogg – First of America Bank - Post Consumer - Co-Man - USTA – Education – Muslim American Society – Episcopal Church – Community Foundations – Sports - The Arts - John Muir Medical Center

Paul Salyards
Innovation Commercialization
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Paul Salyards

Innovation Commercialization

Paul helps companies drive revenue growth by identifying, developing, and commercializing innovation and brand marketing campaigns. He leads organizational transformation and program implementation efforts; improves innovation results by building organizational capabilities; and, develops and commercializes new products and businesses. P&G – Kellogg – Capital One – PepsiCo – Kimberly-Clark – PVH – DDB -- Kalypso

Jon Wilson
Corporate Strategy and Brand Architecture
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Jon Wilson

Corporate Strategy and Brand Architecture

Jon has a diverse background embracing roles in Business Unit leadership, Marketing and Innovation across global corporations, start-ups and consulting practices. His experience includes developing domain expansion platforms on existing brands, including opportunities in both consumer and business-to-business adjacencies; developing processes, tools and capabilities in support of company innovation agendas; and, leading of a venture capital backed nutraceutical food company, targeting the needs of mature consumers with multiple chronic disease conditions. Kellogg - Kimberly Clark – Heinz - Chevron – Coke - Sodexho

Tyneeta Canonge
Equity and Inclusion - Corporate & Education
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Tyneeta Canonge

Equity and Inclusion - Corporate & Education

Tyneeta improves innovation by creating and supporting equity and inclusion efforts that recognize, appreciate and affirm the diverse perspectives that foster community-wide intercultural competencies. Tyneeta creates strategic opportunities that activate stakeholders, establishing a collaborative approach to maintaining vibrant institutional DEI programs. Tyneeta engages organizations in building curriculum, policies and programs that foster community-wide intercultural competencies in age-appropriate ways. The Blake School - Parish Episcopal School - Café Momentum Inc.- Alcuin Montessori School - University of Penn

Linda Lane Gonzalez
Multicultural
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Linda Lane Gonzalez

Multicultural

Linda Lane Gonzalez has helps companies expand into multicultural consumer markets by finding deep consumer insights and translates them into actionable benefits that grows brands. She is a Multicultural Program Director at The Conference Board; an active member and recent past Chairman of the Culture Marketing Council (aka AHAA); and, a founding board member of ANA’s AIMM organization - Alliance for Inclusiveness in Multicultural Marketing Disney World - Burlington - Sparkling Ice – Amazon – Verizon - Sandoz Novartis – Hallmark – Cricket – Oster - mikes hard lemonade – HBO – Neutrogena

Scott Gamble
Capabilities
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Scott Gamble

Capabilities

Scott helps clients build sustainable innovation and product development capabilities, and holistic operating models that produce measurable business development and outcomes. Scott’s unique expertise as a Consultant and Brand Leader includes strategy, project & portfolio management, global innovation, product development and organizational change management. Target – Kimberly-Clark – PepsiCo – Kalypso

Liz Bradford
Public Relations and Public Affairs
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Liz Bradford

Public Relations and Public Affairs

Whether clients need to raise awareness, sway opinion, influence policy, or mitigate a crisis, Liz provides powerful strategic counsel to help clients identify and achieve their communications goals. With proven strategies clients build authentic relationships with their target audiences. “It’s about the story, not just the facts,” Liz explains. Liz oversees client communications strategy, campaign development, media, and social media training for high-profile individuals (public officials, subject matter experts, executives, attorneys, etc.) and skillfully plans and executes launch events for some of the world’s biggest brands. In a crisis, Liz’s responsive, strategic counsel puts clients at ease. She is available to speak as an expert on panels, to deliver keynote addresses, to act as a company spokesperson and to serve on boards. Ford - Bank of America - FedEx - Coca-Cola - Microsoft - Facebook - UnitedHealthcare - Paralyzed Veterans of America - National Domestic Violence Hotline

Laura Paluch Moran
Product Development
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Laura Paluch Moran

Product Development

Laura Moran partners with clients to develop sustainable innovation and product development capabilities. Leveraging 30 years of experience in Fortune 500, private label, and startup organizations, her expertise spans project and portfolio management, global innovation, and organizational change management, ensuring efficient execution of initiatives and measurable business outcomes. Laura excels in navigating global markets, driving successful product development from ideation to launch, and fostering a culture of continuous improvement within organizations. She brings a unique perspective on strategic alignment and operational excellence, enabling clients to achieve lasting business growth and maximize their competitive advantage. Her experience include animal nutrition & formulation, AAFCO & NASC regulation knowledge, as well as private label manufacturing. Mars- J.R. Simplot-BARK

Christian Crews
Foresight
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Christian Crews

Foresight

His 20 years of experience applying foresight to innovation and strategy for corporations and nonprofits Christian designs strategy engagements, leads foresight research, and socializes insights to drive decision making and consensus in highly complex and uncertain conditions. His specialties include scenario planning, corporate innovation, long-term forecasts, quantitative and qualitative trend analysis, strategy design and facilitation, strategy development. Clorox – PepsiCo – Diageo - Crown Equipment – Hershey – Disney - Goodyear - Toshiba - Pitney Bowes - Kalypso - Heckinger Co.

Matt Sullivan
Analytics
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Matt Sullivan

Analytics

Matt is an experienced marketing and consulting executive with extensive experience directing and designing research initiatives, particularly in high tech and consumer packaged goods. His work has garnered industry wide awards including multiple New Products of the Year awards, Harvey Communications award, and a Clio award for effective, breakthrough advertising. Microsoft – Kellogg - P&G - Guinness - J.P. Morgan

Chelsea Mueller
E-Commerce & Digital
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Chelsea Mueller

E-Commerce & Digital

With nearly 20 years in the digital space., Chelsea offers expertise on ecommerce, roadmap, and strategy projects for retailers throughout the US and EMEA. She has extensive knowledge in ecommerce leadership, crafting loyalty strategy, building teams, constructing ideal tech stacks, expanding omnichannel offerings, and boosting customer confidence and conversion rates through payment enhancements including Buy Now, Pay Later and alternative payment methods. She’s worked with major brands in retail, luxury, homewares, jewelry, sporting goods, apparel, and footwear.

Cor Bosselaar
R&D Effectiveness
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Cor Bosselaar

R&D Effectiveness

Cor focuses on driving R&D effectiveness through streamlined operations and strong collaboration with marketing and other functions to deliver results. As a product developer/R&D manager he successfully launched a number of new to the world products by focusing on addressing unmet consumer needs, developing new products, and building an effective patent estate. He helps clients build flexible processes, implementing innovation metrics, teamwork and building effective team cultures. Kimberly-Clark, Sara Lee

Heather Willems
Visual Strategist
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Heather Willems

Visual Strategist

Heather Willems is a graphic facilitator, business strategist and bestselling co-author of Draw Your Big Idea. Combining her love of fine art and business strategy, she guides the world’s most influential companies to visualizes their biggest ideas, resulting in a long-lasting, transparent action plan that engages in a memorable way. Disney - J&J - PepsiCo - FedEx - Google - LEGO - NASA

Laura Bloom Gordon
C-Store Channel
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Laura Bloom Gordon

C-Store Channel

Laura brings leadership and experience leading customer growth strategy, strategic marketing, and go-to-market planning for traditional and digital product innovation. She has deep passion for customer-experience, product development, and coaching entrepreneurial teams from her senior level experience in c-store, CPG and media. 7-Eleven – Dallas Morning News – PPI Beauty – Unilever - PepsiCo

Helder Sebastiao, PhD
Funnel Development Expert
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Helder Sebastiao, PhD

Funnel Development Expert

Helder leads lean launch, design thinking, and blue ocean strategy principles in innovation strategy with particular emphasis on customer discovery and business model development. He developed a Lean Liftoff program to help innovators rapidly and cost-effectively move from idea / concept to developing a viable business model.

Kristin Howell
Consumer Insights
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Kristin Howell

Consumer Insights

Kristin has spent 20 years on the forefront of online and mobile, a strategic brain, and P&G training. Dubbed the “Queen of Cool Research” by her peers and recognized as a pioneer in all types of online and mobile market research. AARP – PepsiCo – P&G

Bill Timme
Government & Military
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Bill Timme

Government & Military

Bill is a Defense acquisition expert and senior executive with in-depth experience as both a contractor to the Department of Defense and as a client when he served in the United States Navy. His broad background ranges from positions as the Global Defense and Intelligence Segment Leader for IBM to Vice President of Operations for small businesses supporting the Department of Defense. Bill was the Navy Account Leader for IBM’s Global Business Services US Federal Division for a team of account managers who focused on all elements of the Navy and Marine Corps. He was responsible for logistic, business and mission systems contracts to support the naval sea services. IBM – Orbis – United States Navy

Juliet Greene
Culinary
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Juliet Greene

Culinary

As an accomplished chef, Juliet represents our alliance with Charlie Baggs Culinary Innovations, where she is AVP of Development. CBCI completes the circle of consumer-focused, insight driven, in-depth food and beverage innovation and development that creates future-directed, profitable brands that consumers crave. It’s a partnership that builds innovative products, grounded in sound brand principles, and bright futures for our food and beverage clients. Charlie Baggs Culinary Innovations - Macy's - Sur-la-Table - Leprino Foods

Fun Fact: Despite being a golf hack, Peter showed his dough on a skeptical dare from Dick’s Sporting Goods CEO and drove the putt home with the development of their private label golfing goods line.
Peter Healy
Own Brands Development - Retail
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Fun Fact: Despite being a golf hack, Peter showed his dough on a skeptical dare from Dick’s Sporting Goods CEO and drove the putt home with the development of their private label golfing goods line.

Peter Healy

Own Brands Development - Retail

Peter Healy brings deep experience developing private label businesses including creating or licensing brands, developing new products, global source development and product life cycle management. His skills and experience help drive revenue enhancement by defining and instituting repeatable processes supported by the right people ideally positioned to get the job done. Dick’s Sporting Goods - May Department Stores - Leeds’ Promotional Products - Polyconcept North America

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Our Company

Lodestone Innovation is a brain trust of experts in innovation, branding, and marketing. With global executive experience leading some of the most recognized companies and brands in the world, we transform organizations into innovative, brand-driven, growth-focused successes. We do it in close partnership and advisory roles as well as by rolling up our sleeves in augmented leadership positions.

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Oleta Lane Salyards
(469) 853-7671
Oleta@lodestoneinnovation.live-website.com

Paul Salyards
(214) 415-4193
Paul@lodestoneinnovation.live-website.com

Mailing Address:
Lodestone Innovation
5322 Miller Ave
Dallas, TX 75206
United States

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