The Lodestone

lode•stone — /lōd•stōn/

Etymology: The word “lode” comes from the Old English word lād which means “way, journey, course.”  Lodestone, with its magnetic properties, has been used throughout the ages to make compasses.

Innovation is fundamentally about setting a direction, making connections across diverse experiences and perspectives and then building attraction between consumers and your brands.

Like a compass that guides sailors to their destination, Lodestone Innovation helps organizations navigate the innovation journey, transforming vision and strategies into actions that create sustainable brand platforms.