Oleta Lane Salyards
Brand Strategy & Insights - StartUp & Nonprofit
Experience : P&G – Kellogg – First of America Bank -- USTA – Education – Muslim American Society – Episcopal Churches – Community Foundations – Sports - The Arts
Super Power : Making powerful connections to insights that turbocharge idea generation and breakthrough strategic development
Fun Facts : Developed highly successful Hard Water Zest strategy, centered on the ‘S’ and ‘Z’ demo that demonstrated the rinsing advantage of synthetic body bars over soap.
Overview : With diverse experiences in startups, nonprofit and Fortune 500 marketing and operations, Oleta is a highly creative, strategic thinker who uses multi-dimensional insights to build platforms in fertile ground for not just one line of business, but for successive growth.
Paul Salyards
Innovation Commercialization
Experience : P&G – Kellogg – Capital One – PepsiCo – Kimberly-Clark – PVH – DDB -- Kalypso
Super Power : Transforming multi-functional teams into successful innovators, again and again.
Fun Facts : While VP of Marketing at Kellogg Canada, Paul’s team earned Marketer of the Year. He also helped identify and launch the What’s in Your Wallet campaign for Capital One.
Overview : Paul helps companies drive revenue growth by identifying, developing, and commercializing innovation and brand marketing campaigns. He leads organizational transformation and program implementation efforts; improves innovation results by building organizational capabilities; and, develops and commercializes new products and businesses.
Jon Wilson
Corporate Strategy and Brand Architecture
Experience : Kellogg - Kimberly-Clark – Heinz - Chevron – Coke - Sodexho
Super Power : Developing corporate innovation teams that drive growth through repeated product launches.
Fun Facts : Jon lead his team to the development of both Kellogg's Nutri-Grain Bars and Kellogg's Rice Krispie Treats.
Overview : Jon has a diverse background embracing roles in Business Unit leadership, Marketing and Innovation across global corporations, start-ups and consulting practices. His experience includes developing domain expansion platforms on existing brands, including opportunities in both consumer and business-to-business adjacencies; developing processes, tools and capabilities in support of company innovation agendas; and, leading of a venture capital backed nutraceutical food company, targeting the needs of mature consumers with multiple chronic disease conditions.
Tyneeta Canonge
Equity and Inclusion - Corporate & Education
Experience : The Blake School - Parish Episcopal School - Café Momentum Inc.- Alcuin Montessori School - University of Penn
Super Power : Guiding organizations in sharpening their vision for inclusion, and building systems that promote individual and community-wide equity and intercultural competency.
Fun Facts : Tyneeta is an Intercultural Development Inventory Qualified Administrator and a nationally recognized workshop facilitator.
Overview : Tyneeta improves innovation by creating and supporting equity and inclusion efforts that recognize, appreciate and affirm the diverse perspectives that foster community-wide intercultural competencies. Tyneeta creates strategic opportunities that activate stakeholders, establishing a collaborative approach to maintaining vibrant institutional DEI programs. Tyneeta engages organizations in building curriculum, policies and programs that foster community-wide intercultural competencies in age-appropriate ways.
Linda Lane Gonzalez
Multicultural
Experience : Disney World - Burlington - Sparkling Ice – Amazon – Verizon - Sandoz Novartis – Hallmark – Cricket – Oster - mikes hard lemonade – HBO – Neutrogena
Super Power : Bridging the relevancy gap between multicultural consumers and client brands.
Fun Facts : National news is always more interesting when Linda talks multicultural marketing.
Overview : Linda Lane Gonzalez has helps companies expand into multicultural consumer markets by finding deep consumer insights and translates them into actionable benefits that grows brands. She is a Multicultural Program Director at The Conference Board; an active member and recent past Chairman of the Culture Marketing Council (aka AHAA); and, a founding board member of ANA’s AIMM organization - Alliance for Inclusiveness in Multicultural Marketing.
Scott Gamble
Capabilities
Experience : Target – Kimberly-Clark – PepsiCo – Kalypso
Super Power : Helping teams develop practical solutions...and using a whiteboard to that end.
Fun Facts : Scott was a Brand and Innovation Leader on his three childhood favorite foods - cereal, ice cream and pizza.
Overview : Scott helps clients build sustainable innovation and product development capabilities, and holistic operating models that produce measurable business development and outcomes. Scott’s unique expertise as a Consultant and Brand Leader includes strategy, project & portfolio management, global innovation, product development and organizational change management.
Liz Bradford
Public Relations and Public Affairs
Experience : Ford - Bank of America - FedEx - Coca-Cola - Microsoft - Facebook - UnitedHealthcare - Paralyzed Veterans of America - National Domestic Violence Hotline
Super Power : Elevating clients’ reputations, cultivating relationships with critical audiences, and improving the bottom line with powerful communications.
Fun Facts : From jumping out of an airplane, reporting from an offshore oil rig, and going undercover with law enforcement, Liz understands risk and how to manage it with communications.
Overview : Whether clients need to raise awareness, sway opinion, influence policy, or mitigate a crisis, Liz provides powerful strategic counsel to help clients identify and achieve their communications goals. With proven strategies clients build authentic relationships with their target audiences. “It’s about the story, not just the facts,” Liz explains. Liz oversees client communications strategy, campaign development, media, and social media training for high-profile individuals (public officials, subject matter experts, executives, attorneys, etc.) and skillfully plans and executes launch events for some of the world’s biggest brands. In a crisis, Liz’s responsive, strategic counsel puts clients at ease. She is available to speak as an expert on panels, to deliver keynote addresses, to act as a company spokesperson and to serve on boards.
Christian Crews
Foresight
Experience : Clorox – PepsiCo – Diageo - Crown Equipment – Hershey – Disney - Goodyear - Toshiba - Pitney Bowes - Kalypso - Heckinger Co.
Super Power : Making broad connections that guides strategic innovation and company growth.
Fun Facts : We call him the soothsayer because his foresight gives clients clear vision to the future.
Overview : His 20 years of experience applying foresight to innovation and strategy for corporations and nonprofits Christian designs strategy engagements, leads foresight research, and socializes insights to drive decision making and consensus in highly complex and uncertain conditions. His specialties include scenario planning, corporate innovation, long-term forecasts, quantitative and qualitative trend analysis, strategy design and facilitation, strategy development.
Matt Sullivan
Analytics
Experience : Microsoft – Kellogg - P&G - Guinness - J.P. Morgan
Super Power : Going deep in both quantitative and qualitative research to uncover unique insights that hones effective new product development.
Fun Facts : Matt's knowledge of beer wasn't forged just during his days at Harvard.
Overview : Matt is an experienced marketing and consulting executive with extensive experience directing and designing research initiatives, particularly in high tech and consumer packaged goods. His work has garnered industry wide awards including multiple New Products of the Year awards, Harvey Communications award, and a Clio award for effective, breakthrough advertising.
Chelsea Mueller
E-Commerce & Digital
Experience : With nearly 20 years in the digital space., Chelsea offers expertise on ecommerce, roadmap, and strategy projects for retailers throughout the US and EMEA. She has extensive knowledge in ecommerce leadership, crafting loyalty strategy, building teams, constructing ideal tech stacks, expanding omnichannel offerings, and boosting customer confidence and conversion rates through payment enhancements including Buy Now, Pay Later and alternative payment methods. She’s worked with major brands in retail, luxury, homewares, jewelry, sporting goods, apparel, and footwear.
Super Power : Coupling customer-centric marketing with today's technologies to maximize growth for both retailers and brands.
Fun Facts : Chelsea wasn't born to high fashion, but she putting us all to shame now with her extensive knowledge of high end retail brands.
Cor Bosselaar
R&D Effectiveness
Experience : Kimberly-Clark - Sara Lee
Super Power : Driving the connection between R&D and Marketing to create synergies for better new product development.
Fun Facts : Cor's accent reflects his global experience developing products fit for the world.
Overview : Cor focuses on driving R&D effectiveness through streamlined operations and strong collaboration with marketing and other functions to deliver results. As a product developer/R&D manager he successfully launched a number of new to the world products by focusing on addressing unmet consumer needs, developing new products, and building an effective patent estate. He helps clients build flexible processes, implementing innovation metrics, teamwork and building effective team cultures.
Heather Willems
Visual Strategist
Experience : Disney - J&J - PepsiCo - FedEx - Google - LEGO - NASA
Super Power : Creating visual stories that show the Innovation Journey in ways that keep teams focused on where they've come, are and will go long after we're gone.
Fun Facts : Her work has been featured on The Today Show, MSNBC, Entrepreneur Magazine, Inc., Forbes, Mashable, The New York Times, and The Wall Street Journal.
Overview : Heather Willems is a graphic facilitator, business strategist and bestselling co-author of Draw Your Big Idea. Combining her love of fine art and business strategy, she guides the world’s most influential companies to visualizes their biggest ideas, resulting in a long-lasting, transparent action plan that engages in a memorable way.
Laura Bloom Gordon
C-Store Channel
Experience : 7-Eleven – Dallas Morning News – PPI Beauty – Unilever - PepsiCo
Super Power : Guiding brand innovation through the unique world of convenience store and media marketing.
Overview : Laura brings leadership and experience leading customer growth strategy, strategic marketing, and go-to-market planning for traditional and digital product innovation. She has deep passion for customer-experience, product development, and coaching entrepreneurial teams from her senior level experience in c-store, CPG and media.
Helder Sebastiao, PhD
Funnel Development Expert
Experience : Helder has consulted with and mentored hundreds of entrepreneurs and intrapreneurs as well as companies large and small in multiple industries.
Super Power : Bringing team priorities and processes into focus with impactful academic frameworks that pragmatically guide effective innovation efforts.
Fun Facts : Helder's Lean Liftoff program has nothing to do with a NASA weight-loss plan and everything to building viability.
Overview : Helder leads lean launch, design thinking, and blue ocean strategy principles in innovation strategy with particular emphasis on customer discovery and business model development. He developed a Lean Liftoff program to help innovators rapidly and cost-effectively move from idea / concept to developing a viable business model.
Kristin Howell
Consumer Insights
Experience : AARP – PepsiCo – P&G
Super Power : Designing remote studies that get more bang for the buck from extensive in-person qualitative research.
Fun Facts : Kristin's office is surrounded by water and has some of the best views in the country. Of course, that's a matter of opinion!
Overview : Kristin has spent 20 years on the forefront of online and mobile, a strategic brain, and P&G training. Dubbed the “Queen of Cool Research” by her peers and recognized as a pioneer in all types of online and mobile market research.
Bill Timme
Government & Military
Experience : IBM – Orbis – United States Navy
Super Power : Developing and implementing comprehensive strategic, enablement and execution plans internationally in support of the United States Navy, DOD entities and other complex, multi-level international entities.
Fun Facts : Bill says he came from down under, but he doesn't mean Australia.
Overview : Bill is a Defense acquisition expert and senior executive with in-depth experience as both a contractor to the Department of Defense and as a client when he served in the United States Navy. His broad background ranges from positions as the Global Defense and Intelligence Segment Leader for IBM to Vice President of Operations for small businesses supporting the Department of Defense. Bill was the Navy Account Leader for IBM’s Global Business Services US Federal Division for a team of account managers who focused on all elements of the Navy and Marine Corps. He was responsible for logistic, business and mission systems contracts to support the naval sea services.
Scott Relf
Ideation
Experience : P&G - Kellogg - E&J Gallo Winery - Kimberly Clark - Coca-Cola – Conagra - T-Mobile - TD Bank
Super Power : Leading teams to incredible volumes of strategic, creative ideation then honing those efforts into actionable, white space solutions.
Fun Facts : Scott created the tech boom in South Florida until he got Googled.
Overview : Scott is a growth leader that has a well-earned reputation for driving innovation and leading teams to deliver record setting financial results. He holds the record for the fastest revenue growth by a U.S. company; only 6-years to reach 10 billion dollars in annual revenue at Sprint PCS as the executive leading marketing and product development. Scott founded several start-up companies; most notably Zave Networks which was acquired by Google for almost 100 million dollars and helped a wide range of mid-market companies in technology, software and packaged goods.
Juliet Greene
Culinary
Experience : Charlie Baggs Culinary Innovations - Macy's - Sur-la-Table - Leprino Foods
Super Power : Turning strategy into creative, culinary concepts that deliver consumer joy.
Overview : As an accomplished chef, Juliet represents our alliance with Charlie Baggs Culinary Innovations, where she is AVP of Development. CBCI completes the circle of consumer-focused, insight driven, in-depth food and beverage innovation and development that creates future-directed, profitable brands that consumers crave. It’s a partnership that builds innovative products, grounded in sound brand principles, and bright futures for our food and beverage clients.
Peter Healy
Own Brands Development - Retail
Experience : Dick’s Sporting Goods - May Department Stores - Leeds’ Promotional Products - Polyconcept North America
Super Power : Developing private label businesses including creating or licensing brands, developing new products, global source development and product life cycle management.
Fun Facts : Despite being a golf hack, Peter showed his dough on a skeptical dare from Dick’s Sporting Goods CEO and drove the putt home by creating their private label golfing goods line from private label ideation to massive store shelf success.
Overview : Peter Healy brings deep experience developing private label businesses including creating or licensing brands, developing new products, global source development and product life cycle management. His skills and experience help drive revenue enhancement by defining and instituting repeatable processes supported by the right people ideally positioned to get the job done.