Find the White Space
Large challenger to top industry players of a mature category lacked white space ideas outside its core business as they seek to find growth in new, more vibrant categories.
Reanalyzed vast trove of existing research and overlayed a foresight assessment to identify white space. Then using 3D2 Thinking and consumer co-creation developed a pipeline of new white space innovations.
Developed multiple, consumer-validated ideas ready for product design.