When a challenger in a mature category needs to expand beyond its core business...
Think Outside the Box
- Re-Assess Research
- Foresight
- RAPID™ Idea Development
- 3D2 Thinking
Find the White Space
Challenge
Large challenger to top industry players of a mature category lacked white space ideas outside its core business as they seek to find growth in new, more vibrant categories.
Approach
Reanalyzed vast trove of existing research and overlayed a foresight assessment to identify white space. Then using 3D2 Thinking and consumer co-creation developed a pipeline of new white space innovations.
Outcome
Developed multiple, consumer-validated ideas ready for product design.