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When a division of a large retailer lacked compelling value propositions for new O......

Consumer-Centered Design

  • Consumer Intimacy
  • Customer Profile Development
  • Value Proposition Canvas

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Division was launching a new value-oriented health & beauty line but was lacking clear and actionable insight on the target customer and core value proposition.


Facilitated workshops using the value proposition canvas framework to develop customer profiles, identify most significant customer pains and desired outcomes, and identify essential brand promises that would need to be delivered and tested.


Division adopted approach as new best practice for proposition development.


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Lodestone Innovation is a brain trust of experts in innovation, branding, and marketing. With global executive experience leading some of the most recognized companies and brands in the world, we transform organizations into innovative, brand-driven, growth-focused successes. We do it in close partnership and advisory roles as well as by rolling up our sleeves in augmented leadership positions.

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Oleta Lane Salyards
(469) 853-7671

Paul Salyards
(214) 415-4193

Mailing Address:
Lodestone Innovation
5322 Miller Ave
Dallas, TX 75206
United States

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