When a division of a large retailer lacked compelling value propositions for new O......
Consumer-Centered Design
- Consumer Intimacy
- Customer Profile Development
- Value Proposition Canvas
Find Better Ways to Operate
Challenge
Division was launching a new value-oriented health & beauty line but was lacking clear and actionable insight on the target customer and core value proposition.
Approach
Facilitated workshops using the value proposition canvas framework to develop customer profiles, identify most significant customer pains and desired outcomes, and identify essential brand promises that would need to be delivered and tested.
Outcome
Division adopted approach as new best practice for proposition development.