Contact Insights Case Studies About Home

When a large CPG corporation needs to be more entrepreneurial…...

De-Risk with Rapid Test and Learn

  • RAPID™ Launch Approach
  • 3D2 Thinking
  • Fail Fast, Fail Cheap

Spend Less. Succeed More.

Challenge

Large CPG company desired to be more entrepreneurial and lean in its late-stage innovation go-to-market approach compared to traditional and expensive test markets.

Approach

Developed and implemented a DTC test & learn (fail fast, fail cheap) program to determine product desirability and business viability.

Outcome

Determined new business proposition did not met company’s new business threshold and recommended sale of business while saving company millions of dollars relative to historical practices.




Our Company

Lodestone Innovation is a brain trust of experts in innovation, branding, and marketing. With global executive experience leading some of the most recognized companies and brands in the world, we transform organizations into innovative, brand-driven, growth-focused successes. We do it in close partnership and advisory roles as well as by rolling up our sleeves in augmented leadership positions.

Site Navigation
Social Connect
Contact

Oleta Lane Salyards
(469) 853-7671
[email protected]

Paul Salyards
(214) 415-4193
[email protected]

Mailing Address:
Lodestone Innovation
5322 Miller Ave
Dallas, TX 75206
United States

Privacy Preference Center