De-Risk with Rapid Test and Learn

Large CPG company desired to be more entrepreneurial and lean in its late-stage innovation go-to-market approach compared to traditional and expensive test markets.

Developed and implemented a DTC test & learn (fail fast, fail cheap) program to determine product desirability and business viability.

Determined new business proposition did not met company’s new business threshold and recommended sale of business while saving company millions of dollars relative to historical practices.