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When a large food retailer needs a fresh approach to identifying opportunities and......

Collaborate and Integrate

  • White Space Identification
  • Consumer Intimacy
  • Rapid Evaluation

Bring Fresh Perspectives and Insights to a New Way to Operate


Division sought a new approach to identifying new product opportunities that moved beyond a category focus to incorporate a more holistic understanding of customer meal challenges.


Facilitated workshops with the entire team (over 100) that combined elements of Blue Ocean Strategy,  design thinking, and Lean Start-Up principles to identify market spaces to exploit, gain insight from customers, and use rapid concept testing and evaluation tools to move teams from insight to a priority list of projects in about 3 weeks.


The workshops and subsequent facilitation of individual team working sessions created a pipeline of compelling new concepts and also fundamentally altered the division’s approach to future opportunity identification and assessment.

Our Company

Lodestone Innovation is a brain trust of experts in innovation, branding, and marketing. With global executive experience leading some of the most recognized companies and brands in the world, we transform organizations into innovative, brand-driven, growth-focused successes. We do it in close partnership and advisory roles as well as by rolling up our sleeves in augmented leadership positions.

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Oleta Lane Salyards
(469) 853-7671

Paul Salyards
(214) 415-4193

Mailing Address:
Lodestone Innovation
5322 Miller Ave
Dallas, TX 75206
United States

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