When a large food retailer needs to revise its approach because competition and th......
Reframe the Problem
- ReimagineX™ Strategic Reframe
- OmniSight™ Insight Development
- 3D<sup>2</sup> Thinking™
Increase Speed to Better Solutions
Challenge
Division for major retailer sought to gain a deeper understanding of customer pain points and desired outcomes for dinner-time meals.
Approach
Facilitated workshops and planning sessions that helped team sort out insights gained from field observations, develop concepts, and plan rapid low-res testing of those solutions.
Outcome
Team was quickly able to identify most promising new product offerings, reducing the process from a year or more to a matter of weeks.