Estimates of failure rates for new products typically fall in the 80% or more range. VC firms expect 90 percent of their portfolio companies to fail. Yet, the promise of the big success, and the need for new growth, continues to drive companies to pursue innovation.

Companies need not fear the challenge of innovation. There are tools and approaches that help improve the odds of success by guiding experimentation and learning along the way to minimize risk and the cost of failure.

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