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The 5 Phases of Innovation By Paul Salyards

by Mohammed Hasenfatta | June 19, 2025 | Categories: General,

Over the past few months, Iโ€™ve had a lot of conversations with clients, prospects, and colleagues about the uncertainty of this momentโ€”and the growing desire to rethink how their organizations operate.

But despite this desire, there’s often a sense of paralysis.

Having lived through and supported both stalled and successful transformations, I thought Iโ€™d share a perspective on what effective transformation actually looks like. Specifically: the key phases, and the common traps that can derail progress.

This will be a short series over the next few weeks.

๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿญ: ๐—ง๐—ต๐—ฒ ๐—”๐—ป๐—ฎ๐˜๐—ผ๐—บ๐˜† ๐—ผ๐—ณ ๐—ฎ ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€“ ๐—ง๐—ต๐—ฒ ๐Ÿฑ ๐—ฃ๐—ต๐—ฎ๐˜€๐—ฒ๐˜€

๐Ÿญ. ๐—ฅ๐—ฒ๐—ฐ๐—ผ๐—ด๐—ป๐—ถ๐˜‡๐—ฒ โ€“ You sense the need for change, even if you canโ€™t yet define it. You just know the current path isnโ€™t sustainable, whether itโ€™s what youโ€™re doing, how youโ€™re doing it, or both.

๐Ÿฎ. ๐—–๐—ผ๐—บ๐—บ๐—ถ๐˜ โ€“ After discussion, reflection (and sometimes a crisis), leadership decides to actโ€ฆand backs that decision with resources, not just words.

๐Ÿฏ. ๐—ฃ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฒ โ€“ This phase is all about defining the future state and developing a clear, actionable transformation plan.

๐Ÿฐ. ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ โ€“ This is where the real work begins. Plans are implemented. Resistance is met. Culture is tested.

๐Ÿฑ. ๐— ๐—ฎ๐—ถ๐—ป๐˜๐—ฎ๐—ถ๐—ป โ€“ Without active effort, itโ€™s easy to backslide. This final phase is about embedding the change and ensuring it takes root, grows, and delivers lasting impact.

I’ll dig into each of these phases, and the risks and traps that come with them, in the posts to come.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ถ๐—ป๐—ธ?
Have you seen your organization get stuck in any of these phases?
What helped move things forwardโ€”or what made it stall?

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Lodestone Innovation is a brain trust of experts in innovation, branding, and marketing. With global executive experience leading some of the most recognized companies and brands in the world, we transform organizations into innovative, brand-driven, growth-focused successes. We do it in close partnership and advisory roles as well as by rolling up our sleeves in augmented leadership positions.

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Oleta Lane Salyards
(469) 853-7671
Oleta@lodestoneinnovation.live-website.com

Paul Salyards
(214) 415-4193
Paul@lodestoneinnovation.live-website.com

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5322 Miller Ave
Dallas, TX 75206
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