COVID-19 is an extinction-level event. Innovation is essential for survival.

When major shifts occur in nature, as Darwin theorized, a species’ ability to adapt to those changes defines their ability to survive and thrive. COVID-19 has produced the business equivalent of what evolutionary biologists refer to as an extinction-level event. While that may sound a bit scary, the exciting part is that such events are followed by massive explosions of innovation and growth. Therefore, as important as innovation is during normal times, it is even more essential for business in our current environment.

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