I’m excited to share an in-depth article on AI’s expanding role in the CPG innovation playbook. I want to thank Noel Sobelman, friend and former Kalypso: A Rockwell Automation Business colleague, for partnering with me on this. He’s a prolific writer of very insightful articles on innovation. If you aren’t following and reading his content, I highly recommend it!

For this piece, we share use cases of practical applications of AI, in all its forms, across the innovation journey, from the upfront Discovery and Ideation to in-market Commercialization. While there are other use cases, we focused on what we believe to be the most compelling.

We’d love to hear about different ways you may be using AI along the process. We know that other industries will have some overlap but also some different applications and use cases but chose to focus on CPG as a starting point.

If you are still trying to sort out if/how to use AI in your innovation efforts, we hope you find this helpful. Have questions? Let’s talk.