Research of Past Recessions Shows Who Winners Will Be
Despite first quarter GDP numbers, one thing is certain: ???????? ???????????????? ???????????? ???????????????????????????? ???????????????? ???????????? ???????????????? ????????????????????.
But who will be the winners coming out?
Research of past recessions shows clearly who the winners will be. The HBR article below, “Roaring out of Recession”, analyzed several recessions and concluded the companies that prudently manage costs while still investing in growth initiatives, like marketing, R&D and new assets, have the highest probability of breaking away from their competitors.
Link to their report here: https://hbr.org/2010/03/roaring-out-of-recession
When you are ready to start planning and accelerating your innovation efforts and how you might need to pivot, the Lodestone Innovation team is here to help. Let’s talk.
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