Despite first quarter GDP numbers, one thing is certain: 𝗪𝗲 𝘄𝗶𝗹𝗹 𝗴𝗲𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗶𝘀 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝗮𝗴𝗮𝗶𝗻.
But who will be the winners coming out?

Research of past recessions shows clearly who the winners will be. The HBR article below, “Roaring out of Recession”, analyzed several recessions and concluded the companies that prudently manage costs while still investing in growth initiatives, like marketing, R&D and new assets, have the highest probability of breaking away from their competitors.

Link to their report here: https://hbr.org/2010/03/roaring-out-of-recession

When you are ready to start planning and accelerating your innovation efforts and how you might need to pivot, the Lodestone Innovation team is here to help. Let’s talk.

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