Research of Past Recessions Shows Who Winners Will Be
Despite first quarter GDP numbers, one thing is certain: ๐ช๐ฒ ๐๐ถ๐น๐น ๐ด๐ฒ๐ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ต๐ถ๐ ๐ฎ๐ป๐ฑ ๐ด๐ฟ๐ผ๐ ๐ฎ๐ด๐ฎ๐ถ๐ป.
But who will be the winners coming out?
Research of past recessions shows clearly who the winners will be. The HBR article below, โRoaring out of Recessionโ, analyzed several recessions and concluded the companies that prudently manage costs while still investing in growth initiatives, like marketing, R&D and new assets, have the highest probability of breaking away from their competitors.
Link to their report here:ย https://hbr.org/2010/03/roaring-out-of-recession
When you are ready to start planning and accelerating your innovation efforts and how you might need to pivot, the Lodestone Innovation team is here to help. Letโs talk.
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