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7 Essentials of Innovation: Thomas Edison

by Braintrust2023 | January 27, 2021 | Categories: General,

7 Essentials of Innovation: Thomas Edison

“Invention” should not be confused with “innovation”. Far too often, we see companies just focused on generating new ideas, not getting the right initiatives into market to build business.

One of Thomas Edison’s most notable inventions, the incandescent lightbulb, was developed to respond to the need for light in households. He and his team selected parts, added other patented ideas, enhanced duration and ultimately, built a more practical, light bulb for home use. And, if that wasn’t enough, they then built an electric system to deliver the electricity that households needed for its use. It’s not just about ideas. It’s about getting them in market.

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Lodestone Innovation is a brain trust of experts in innovation, branding, and marketing. With global executive experience leading some of the most recognized companies and brands in the world, we transform organizations into innovative, brand-driven, growth-focused successes. We do it in close partnership and advisory roles as well as by rolling up our sleeves in augmented leadership positions.

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