Get a 'nudge' from a different vantage point.
AI’s Role in the CPG Innovation Playbook By Paul Salyards and Noel Sobelman
I’m excited to share an in-depth article on AI’s expanding role in the CPG innovation playbook. I want to thank Noel…
Are Brands Dead? By Paul Salyards
Huge podcast fan here! If you are too, this weekend I recommend the YouTube version of Scott Galloway and Rory…
A Reimagination of the DVF Model By Paul Salyards
IDEO’s Desirability-Viability-Feasibility (DVF) model is a foundational framework for product design. But when it comes to launching successful innovations, it’s…
The 4 Phases of Winning in Retail for CPG Products By Paul Salyards
I’ve been thinking about winning at retail lately, as I’ve been helping a couple friends with early-stage startups in the…
The 5 Types of AI By Paul Salyards
For those who have worked with me, you know one of my favorite things is creating frameworks and models. I’m…
Team Member Christian Crews has a New Book
Being able to act in the current uncertainty is critical. Companies that continue to innovate and invest in the future…
